How Easy Is It To Automate a WordPress Site?

Tired of doing everything yourself? Automate your WordPress site with Uncanny Automator. In less than 5 minutes, you can save 5 hours—and tons of money.

TLDR? Here’s a brief summary…

Check out the YouTube tutorial below. You could be automating your WordPress workflows in less than five minutes!

Wondering if it’s possible to automate a WordPress site? Spoiler alert: it is—and it’s easy.

From auto-publishing your latest blog posts on social media to abandoned cart notifications and (far) beyond, you can put your entire site on autopilot with Uncanny Automator.

And here’s the best part: you can get started for FREE.

In this article, I’ll walk you through how to start automating your site and show you what makes Automator the ultimate WordPress automation plugin. To cap it off, I’ll give you some ideas for getting started as well as a free tool to help you maximize your ROI from automation.

If you have 5 minutes, you can save 5 hours. Let’s get started.

Introduction to Uncanny Automator

Before we dive into automations, let’s start with the basics.

WordPress automation is exactly what it sounds like—getting your website to do the busywork for you. Instead of manually posting to social media, updating records, or sending emails every time something happens on your site, automation lets you build simple “if this, then that” workflows.

For example:

If someone buys a product → then tag them in your CRM.
If a student completes a course → then enroll them in the next one.
If you publish a post → then share it on LinkedIn.

In Uncanny Automator, each of those workflows is called a recipe: a combination of triggers and actions that connect your apps and plugins to execute workflows.

Automator is the #1 no-code WordPress automation and integration plugin, getting your tech stack to work together. You don’t need to code, hire a developer, or (most importantly) pay any money. Just click, connect, and let Automator handle the rest.

So, what makes Automator so powerful?

Key Features of Uncanny Automator

When it comes to WordPress automation tools, the good news is that you have plenty of options. From Zapier to IFTTT, there’s no reason you should be performing manual tasks on your WordPress site.

However, there are some key features that set Uncanny Automator apart from other integration and automation tools. Whether it’s affordability for solopreneurs or powerful addons and AI agents for large businesses, Automator has a lot to offer.

Unlimited Recipes + No Per-Automation Fees

Create as many automations as you want. No limits and no per-automation fees to slow you down and run up your costs.

214+ integrations

Connect your favorite tools across CRMs, membership plugins, ecommerce, elearning, AI, and more. Automator works seamlessly with WordPress and dozens of the most popular external apps from social media platforms to project management tools.

Webhooks

Go beyond existing integrations. A simple webhook interface connects your WordPress site to any other site or app you want.

Delays & Scheduling

Recipes are great. But, like a dinner served precisely when your appetite peaks, well-timed automations are even greater. You decide when your automations run. Need to send an email a few hours after a form submission? Or drip content weekly? Schedule and delay actions with a few clicks.

Filters & Conditions

Not all recipes work for everyone. Fine-tune your recipes to accommodate your customers’ dietary restrictions (see what I did there?). Set hyper-specific conditions to your automations to deliver personalized, targeted experiences.

Data Formatting Tools

Automator connects all of your favorite apps, plugins, and external sites. But not all of them speak the same language. Use Automator’s Formatter integration to change dates, names, and other data to create more seamless workflows across your tech stack.

Bulk Automations

Apply the same action to multiple users or posts at once—perfect for big sites, bulk emails, or batch updates. One click can update the prices of thousands of products, send emails to hundreds of contacts, or update the content of dozens of posts.

XML / JSON / CSV Imports

Data entry is a thing of the past. Import vital data from any external source directly to your WordPress site with a single recipe.

Addons for Advanced Functionality

Enhance your WordPress site’s functionality with Automator’s suite of powerful addons. Get the Custom User Fields addon to create user profiles that make sense for your business. Use the Restrict Content addon to give your site basic membership functionality. Harness the power of the User Lists addon for a simpler user management experience.

The Dynamic Content addon unlocks the power of real-time, no-refresh content on your WordPress site. Run a banner, add social proof notifications, or allow users to chat with AI.

The Elite Integrations addon includes Salesforce and Quickbooks integrations to make ecommerce and accounting that much easier.

QR Code Generation

Generate QR codes for event check-ins, user logins, coupons, or special access links.

RSS Feed Automations

Automatically share or update content through RSS feeds—ideal for publishers and bloggers.

Custom Actions

Build your own custom triggers and actions for complete control over your workflows.

With all that flexibility, Automator isn’t just another WordPress plugin—it’s the bridge that connects your entire website. Whether you’re a blogger, shop owner, developer, teacher, or marketer, Automator helps you do more in less time.

And the best part? You can start automating your site right now—for free.

Get Started in Under 5 Minutes >>>

Creating Your First Automator Recipe

Automating your WordPress site begins with creating your first Automator recipe. In this section, I’ll walk you through a simple recipe that adds a user to a BuddyBoss group when they purchase a specific WooCommerce product.

Uncanny Automator recipe to automate WordPress workflows. The recipe adds a user to a BuddyBoss group when they purchase a WooCommerce product.

You might not want to create this exact recipe, but the same general steps will apply to all of your automations.

Step 1: Install and Activate Uncanny Automator

If you haven’t already purchased your Automator license, you can get started for free.

From your WordPress Admin Dashboard, navigate to Plugins > Add Plugin. Enter “uncanny automator” in the search bar then click Install and Activate.

Step 2: Create and Name a New Recipe

With Automator installed and activated, navigate to Automator > Add new plugin. In the modal that appears, select Logged-in users.

Automator modal titled 'Select a recipe type' with two options: 'Logged-in users' (selected, with blue border) which will be triggered by logged-in WordPress users, and 'Everyone' which will be triggered by logged-in WordPress users or logged out visitors. Warning states 'Recipe type cannot be changed later.' Cancel and Confirm buttons at bottom.

Next, give your recipe a name that makes it easy to recognize at a glance. For example, I have named this recipe, “WooCommerce + BuddyBoss: Add user to group after purchase”.

Step 3: Configure Your Trigger

The next step is to set up your trigger. This is the event or user action that will set the automation into motion.

In the Trigger panel, from the menu of available integrations, select Woo.

Grid of integration icons for Uncanny Automator. The Woo icon is highlighted, showing that it has been selected.

From the dropdown list that appears, select the trigger, “A user purchases a product”.

Dropdown list of WooCommerce triggers in Uncanny Automator. The user has highlighted the trigger, “A user purchases a product”.

Automator will prompt you to select a trigger condition and a product. Once you’re finished, click Save.

Step 4: Configure Your Action

Now it’s time to determine what should happen as a result of the trigger event. This is the “action”.

In the Actions panel, click Add action and select BuddyBoss.

Integration selection grid highlighting BuddyBoss among other apps like Brevo, ClickUp, and Campaign Monitor.

From the dropdown list that appears, select “Add the user to a group”.

Dropdown list of BuddyBoss actions in Uncanny Automator. The user has highlighted the action, “Add the user to a group”.

Automator will prompt you to select a group. Once you’re finished, click Save.

Step 5: Go Live!

You’re just about ready to cook up some time savings with your first recipe. All that’s left for you to do is toggle the recipe from Draft to Live.

Recipe settings panel showing throttle, run limits, user type, creation date, and a green toggle switch labeled Live with an arrow pointing to it.

That’s it! In just 5 simple steps (and less than 5 minutes), you’ve created a totally FREE automation to help you run your WordPress site.

Believe me when I say, this is just the beginning of your time-saving journey. Keep creating more Automator recipes to rack up more time savings and reduce your costs.

More Ways to Automate Your WordPress Site

Automations shouldn’t just help you do what you already do. They should open up a world of all new possibilities.

New lead generation strategies. New, higher-engagement touchpoints. New product and service offerings. New site features. New revenue streams.

To help you get started, here are some great recipe ideas and use cases.

Blogging and Content Automations for WordPress

Auto Post From WordPress to Social Media: Facebook, Instagram, X, and More

The Best AI Writing Plugin for WordPress

How to Auto-Generate AI Images for WordPress with DALL•E

eCommerce Automations for WordPress

How to Create WooCommerce Discount Popups: Generate Leads & Drive Conversions

WooCommerce Abandoned Cart Recovery: Complete Guide & Best Practices

Easily Create Automated WooCommerce Reports with Uncanny Automator

eLearning and Membership Automations for WordPress

How to Track H5P Content Completions in Google Sheets

The Top Tutor LMS Automations to Easily Enhance e-Learning Engagement

The R.I.C.H. Framework

Still looking for ways to automate your WordPress site? Here, at Automator, we’ve developed a framework for identifying tasks you can (and should) be automating.

The idea is simple: think R.I.C.H.:

Repetitive: Tasks, particularly unavoidable ones, that you perform over and over again. For example, transactional emails, marketing emails, and inventory management.
Iterative: Tasks that you can and/or do perform across any measurable number of customers, products, posts, pages, etc. or a subset thereof. These tasks usually include workflows such as product updates and customer/member onboarding. They can also include popups and customer segmentation.
Costly: Tasks that consume significant resources, namely time and money. For example, data entry and lead validation are both costly workflows, primed for automation.
Hard: Tasks that are complex and prone to human error. These workflows are usually operational in nature such as data entry and generating sales reports.

Need some help getting started? Install Automator to get the FREE R.I.C.H. framework to maximize your ROI.

Frequently Asked Questions

What is WordPress automation?

WordPress automation is the process of using plugins like Uncanny Automator to execute workflows without manual intervention. WordPress automation covers everything from marketing and ecommerce automation to performing scheduled site backups.

How do I automate my WordPress site?

To automate your WordPress site, you’ll need a plugin like Uncanny Automator. Begin by installing and activating Automator (navigate to Plugins > Add Plugin and search for “uncanny automator”). Next, create a recipe (a combination of triggers and actions) to automate your desired workflow.

Can I automate WordPress for free?

Yes, you can automate your WordPress site for free! Uncanny Automator Lite is free forever. While Automator Pro gives you access to more triggers, actions, and features, the free version still puts developer-level power at your fingertips, no coding required.

What are the best WordPress automation tools?

WordPress users have plenty of options for automation and integration plugins. Tools like Zapier and IFTTT are popular. However, Uncanny Automator stands out for its flexibility, affordability, and AI-forward approach.

What tasks can I automate in WordPress?

The tasks that you can automate depends on the tools that you’re using. At Automator, we like to say, “integrate everything, automate anything”. That’s a cheeky way of saying that Automator connects all of your favorite apps and plugins and that the limits to what you can automate are entirely up to you.

Automator is full of features like filters, delays, file uploads, and powerful addons that empower WordPress site owners and developers to create whatever workflows they want.

Ryan Moore Director

Ryan Moore (MA, PMP, BCom) is the Cofounder and Director of Uncanny Owl, creators of Uncanny Automator and a suite of popular add-ons for LearnDash. Since 2013, Ryan has helped thousands of companies add elearning and automation capabilities to their WordPress websites.

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How Easy Is It To Automate a WordPress Site?